New Survey Is First To Examine Nonprofit Industry's Use of Social Networking
Report shows more than half of nonprofits intend to increase social networking project staffing over next 12 months
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The survey also indicated that nonprofits prefer more traditional marketing tactics to promote their social networks -- prioritizing website, email lists and events. Lower in popularity but still prevalent were the use of Twitter and other social networks as marketing tools.
Survey results are being presented at the NTEN 2009 National Technology Conference (2009 NTC), held in San Francisco on April 26-28. More than 1,000 nonprofit professionals are anticipated to attend the event.
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