New Tool Offers Nonprofits Free SEO Help

McConnon says LotusJump is relatively easy to use, providing specific instructions with every task to make it as easy as possible for people with little Internet marketing experience to use.

He says the time investment needed to do SEO with LotusJump depends on the keywords organizations are targeting. Organizations whose missions have a lot of competition and a lot of other organizations vying to rank well for the same keywords might need to dedicate more time to it. He recommends that organizations set a specific amount of time that they'd like to dedicate to their account and just make it a regular process.