Nielsen Norman Group Releases a New Study of Nonprofit Web sites and Estimates that Organizations Could Double Online Donations

"To get donations flowing in, non-profits would be well advised to communicate more clearly and answer donors' main questions on their website's homepage," said Janelle Estes, Nielsen Norman Group user experience specialist and co-author of the research report.

The 124-page report, "Donation Usability: Design Guidelines for Improving the Donation Process and the Usability of Essential Information on Charity and Non-Profit Websites," is available to download for $98 from the Nielsen Norman Group website at http://www.nngroup.com/reports/donations/