Nine Steps to Successful Campaigns

Stage 7: Put a public face on your campaign
Give your campaign a name and a personality that is memorable and easily understood, and come up with four main messages that your campaign wants to get across. You want to inspire people to join your campaign. What value do you want to convey? Make sure you convey them in a way that's easy for supporters to turn around and relay to their friends and family members. Are you for something or against something? (Depending on which you choose, the emotions you elicit will be different.) What is your basic campaign theme? Is it credible?