Nine Steps to Successful Campaigns

The guide warns against being so creative that people don't understand your name. Once you have a name, run it by a sample audience and see what they think. Also do an Internet search of the name to see if and how it's being used.

Stage 8: Operationalize your campaign
What are the day-to-day tactics you'll need to employ to run the campaign successfully? The guide notes that there are six main campaign tactics: intellectual knowledge, government relations, public mobilization/field organizing, communications, coalition building and fundraising.