Nine Steps to Successful Campaigns

Select which tactics you need for your campaign, and build them into your operational plan.

Stage 9: Stay on track
Prepare for the unexpected, and be ready to adapt to changes in the campaign. Build evaluation mechanisms into your plan that let you know when you're making progress and when you need to re-evaluate. Campaigns are going to succeed in some places and fail in others. Meet regularly with your team to discuss progress (preferably weekly) and go over benchmarks (preferably monthly). Ask a predetermined set of key questions to gauge progress and pitfalls. Celebrate small successes in the campaign, and use them to keep your audience and campaign team engaged and motivated.