Nine Steps to Successful Campaigns

Stage 1: Confirm that a campaign is possible
To determine whether or not it's a good idea to run a campaign, as yourself if you have a solution to a known problem?

"For many years I worked on sweatshop issues," Grimm said. "We really wanted to make sure that people didn't buy sneakers, say, from sweatshops. But the problem was we were running a campaign and, in fact, we didn't have a solution. There were very few shoes that we could guarantee were not made in sweatshops."