Nine Steps to Successful Campaigns

Good examples of campaigns with a solution, she said, are those intended to offset carbon footprints.

But also make sure that the problem you're presenting is actually viewed as a problem to your audience and that there's urgency behind it.

Other questions to ask are, “Is this the right time, and is there opposition to the campaign?” For example, smoke-free initiatives initially were met with some serious opposition. Bottom line: You should feel confident that you can run and have success with a campaign before starting it.