Nine Steps to Successful Campaigns

Stage 2: Set a clear, measurable, realistic goal
Grimm said she breaks this down into the good, the bad and the ugly. The good is when an organization has a very specific goal, like "pass a statewide ballot initiative in November of 2008 that imposes an additional 12 cent tax on tobacco products in California." The bad is a goal like "get legal counsel for more people who can't afford it when accused of a crime," and an ugly goal is "stop genocide." While absolutely worthy goals, the last two are not specific enough.