Nine Steps to Successful Campaigns

Your campaign goal should say exactly what needs to happen, by whom, where and when. Determine whether you're trying to make something happen or stop something from happening, and know what metrics you're going to measure.

Stage 3: Chart your course
The course, Grimm said, shows the steps you'll take in the campaign, likening it to a road trip. Chart those things that allow you to move to the next step in the campaign, taking into consideration the economic and political climate, your skill set, budget and timeline. Estimate the timing for each step on your course.