Nine Steps to Successful Campaigns

Questions to ask: Which option is fastest? Which is easiest? Can you learn from other organizations and campaigns that have had success in the past? What are some of the benchmarks that you could measure along the way to know that you're making real progress on your journey?

Research who your audience is and where you want change to occur? Do you seek a change in attitudes, behavior or priorities? Who possesses the power to influence the decision maker? Will it be a behind-the-scenes effort or a public effort? Who are potential allies/opposition? What secret weapons do you have (e.g., celebrity spokespeople)?