In the Trenches: Nine Successful Habits of Direct-Response Fundraisers

8. Return calls promptly. Many of the good habits I mentioned earlier involve clear communication. Sometimes, though, I’d welcome any communication. Gone are the days of sorting through the little pink “While You Were Out” slips. But at least those slips allowed busy managers to prioritize who they’d deal with next. E-mails, voice mails and text messages fall on you like hail in a thunderstorm. None of this can be used as an excuse. Folks downstream in the project chain need to hear from you before your boss does. Ignoring them is not a form of control; it’s a sign you’re out of control. Pay close attention to the people who serve you.