In the Trenches: Nine Successful Habits of Direct-Response Fundraisers

I wish I could claim these as rock-solid personal habits, but I can’t. But I’m working on them, and I hope you are too.

Tom Hurley is president of the not-for-profit division of DMW Worldwide, a full-service direct-response advertising agency with offices in Wayne, Pa., St. Louis, and Plymouth, Mass. You can reach him at 774.773.1200 or via e-mail at thurley@dmwdirect.com.