In the Trenches: Nine Successful Habits of Direct-Response Fundraisers

4. Keep to deadlines. Simple statement, but hard to do. A lot of folks still don’t realize that even if you’re only a day late with an approval or file transmission, you could cause a major delay in your campaign. Lose your place in line with a printer or a lettershop that was expecting your work on a certain day, and you might have to wait until after another job is produced. Develop a reputation for timeliness so that when you do have a deadline problem, those who serve you will recognize it as a real emergency and bend over backward to help you.