In the Trenches: Nine Successful Habits of Direct-Response Fundraisers

7. Never make changes at the proof stage. Here again, technology advancements that promise to save us time sometimes cost everyone time and patience. Not so many years ago, artists and writers collaborated to develop a loose “comp” that would be approved or rejected by a client before any more work was done. Changing some words or a typeface and moving a few photos meant starting over. But at least progress was being made.