Nine Tips for Major-Gift Solicitors

7. Ask

Using the number that was agreed upon during the rating session, (see item No. 1) the ask can be introduced as follows: "We would appreciate if you would consider a gift of $ _____ to the campaign." (If there are significant projects or programs that need to be funded at the level of the request, mention the one or two that you think would appeal to the prospective donor.) PAUSE: Once you have asked for the gift, be silent and let the prospect respond with questions or other comments. There is no need ever to apologize for asking for a gift. The individuals you are approaching expect you to ask, have likely been asked before by many organizations and have, at times, been solicitors themselves.