Nine Tips for Major-Gift Solicitors

9. Follow up

Make sure 1) that appropriate staff and/or leadership are briefed on your solicitation and any new leads, and 2) that there are follow-up communications thanking the prospect -- even if a gift was not made. A handwritten thank-you, from the individual who initially set up the appointment and/or was the solicitor, in addition to whatever is sent officially by the organization, is always appreciated. Solicitations should be a positive experience for the prospect. A successful solicitation can set the stage for future involvement. An unsuccessful solicitation can turn off a donor to the campaign as well as to future potential for support.