Nine Tips for Major-Gift Solicitors
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2. Leaders lead
It's important that campaign leaders make gifts prior to soliciting others. It will be easier to obtain a quality gift from your prospects if you are comfortable that your gift is also credible and a quality one, based on your own personal circumstances. The ability to share the fact that you made your gift when you are soliciting will give the prospect more confidence in your support and leadership. Prospects will take into consideration what leadership has given in determining their own gifts. Initial gifts will be "yardsticks" for giving by those who follow.
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- People:
- Norman Olshansky
- Places:
- Sarasota, Fla.
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