Channel Integration: From Ordeal to Ideal

In addition, all departments involved should agree upon and be provided a final task calendar to ensure communication mediums are used at appropriately spaced intervals. Remember, determining the best day of the week, hour of the day, etc., is a critical component of the campaign.

Including an ask in every communication channel. While fundraising likely is the goal of an integrated strategy, some donors might not want to receive eight requests for donations within a three-month period. An integrated strategy offers nonprofits the freedom and flexibility to use certain communication mediums simply to educate — about a need, recent successes or the impact made with donor contributions.