Channel Integration: From Ordeal to Ideal
Nine ways your strategy can go wrong — and how to avoid them
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Since organizations are reaching donors via multiple vehicles, they can use some channels to educate, some channels to communicate and request feedback, and still others to solicit donations. Integrated multi-channel campaigns should be used to communicate a strategic message, reserving key solicitations for the right timing and channels.
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- Companies:
- Kintera Inc.
Darryl Gordon
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