Channel Integration: From Ordeal to Ideal

Ignoring donor communication preferences. Through the course of a nonprofit’s relationship with a donor, some supporters likely have indicated preferences on how they like or don’t like to be contacted by the organization. In fact, a best practice is for nonprofits to provide an unsubscribe option by medium for supporters to exclude certain communication methods. For example, a donor might prefer to be contacted via e-mail and hate phone solicitations, but wouldn’t mind a direct-mail piece or newsletter. With this in mind, the donor’s dislikes should be strictly adhered to, but all other mediums can be fair game.