Channel Integration: From Ordeal to Ideal
Nine ways your strategy can go wrong — and how to avoid them
Not capturing and, more importantly, using information gleaned from
donor communications.
Any feedback provided from a channel during the campaign can provide valuable information about a supporter and, as such, should be captured and stored in the nonprofit’s central donor-management system. In addition, this information should be used to revise and shape future communication and interaction with the donor.
- Companies:
- Kintera Inc.
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