Channel Integration: From Ordeal to Ideal

New outlets such as social-networking sites like MySpace and Facebook can play a valuable role in reaching certain audiences. Nonprofits should consider expanding their portfolio of channels when determining how to integrate and execute a multi-channel strategy.

Channel integration is a challenging and rewarding process. By avoiding common mistakes when approaching their integration strategy, nonprofits can help ensure the quickest path to success. The result will be a deeper affinity among constituents as they receive relevant, well-timed communication and, ultimately, better fundraising outcomes.