Channel Integration: From Ordeal to Ideal
Nine ways your strategy can go wrong — and how to avoid them
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Developing a cross-functional team, including representation from development, IT, marketing/communications, public relations and any other major stakeholders, is critical to the success of a channel-integration strategy. Use this opportunity to share the vision and expected outcome of the campaign to gain buy-in and resources from each respective department.
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- Companies:
- Kintera Inc.
Darryl Gordon
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