Channel Integration: From Ordeal to Ideal
Nine ways your strategy can go wrong — and how to avoid them
Maintaining separate databases for each medium. Another common mistake nonprofits make is continuing to maintain separate databases for each medium, such as a phone list, direct-mail database and e-mail marketing list. The value in an integrated multi-channel campaign is that nonprofits are reaching their audience multiple times in multiple ways (but with the same message, of course).
- Companies:
- Kintera Inc.
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