Channel Integration: From Ordeal to Ideal
Nine ways your strategy can go wrong — and how to avoid them
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Integrating multiple databases into one sophisticated CRM system ensures that nonprofits can achieve the full benefit of a multi-channel campaign by hitting their full constituency with each appropriate medium. Otherwise, a supporter may receive what is perceived to be just a random phone call or direct-mail piece, with no follow-up or additional information.
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- Companies:
- Kintera Inc.
Darryl Gordon
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