Channel Integration: From Ordeal to Ideal
Nine ways your strategy can go wrong — and how to avoid them
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Forgetting that timing is everything. Poorly timed communication can ruin even the best channel-integration strategy. Nonprofits should ensure that the timing of an integrated campaign is included in the strategy. Historical tracking information can prove valuable when determining how frequently or infrequently donors have been contacted in the past to generate the most revenue for a campaign.
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- Companies:
- Kintera Inc.
Darryl Gordon
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