Useful Truths: Apply With Care

Add to this the fact that a smaller donor file drove up the cost of fundraising (on a per-piece basis), which slashed fundraising efficiency.

Sweetness & Light eventually became aware of the disaster that was happening under its feet and returned its fundraising program to normal. But it took more than two years to recover from the damage and return the file to its previous state of health. The overall impact was devastating to the mission.