Donors Are Different — But Some Things Never Change
“But our donors are different!” is a frequent response to advice on how to maximize income in direct response. And you’re right.
Donors to a charity feeding children in Africa have different motivations than donors wanting to rescue sea turtles or support a local museum. But people are much the same and have certain wants. Responding to those wants consistently improves fundraising income.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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