Donors Are Different — But Some Things Never Change
Even if you have one main program (“we feed hungry children”), it’s critical to find new ways to tell your story. Avoid having so much of a sameness to everything that donors think, “I read this already.” That doesn’t mean you reinvent yourself in every e-mail or letter, but tell your story in a fresh and interesting way.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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