No One Is 'Off the Hook' From Fundraising
I find it particularly hard for executive leaders to justify thank-you notes and calls with donors. So many seem to think their time is worth more than just saying “thank you.” Again, nothing could be further from the truth. For-profit companies know that it’s far less expensive to keep an existing customer than to acquire a brand-new one. The same is true in fundraising. So thanking donors for their ongoing support is definitely worth an executive’s time. You’re both helping save your nonprofit money and raise money. Adrian Sargeant, the first Robert F. Hartsook Professor of Fundraising at the Lilly Family School of Philanthropy at Indiana University, says studies show that even improving donor retention by just 10 percent can result in 175 percent to 200 percent more revenue.
- Companies:
- CompassPoint
Concord Leadership Group founder Marc A. Pitman, CSP, helps leaders lead their teams with more effectiveness and less stress. Whether it’s through one-on-one coaching of executives, conducting high-engagement trainings or growing leaders through his ICF-accredited coach certification program, his clients grow in stability and effectiveness.
He is the author of "The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be" He’s also the author of "Ask Without Fear!"— which has been translated into Dutch, Polish, Spanish and Mandarin. A FranklinCovey-certified coach and Exactly What To Say Certified Guide, Marc’s expertise and enthusiasm engages audiences around the world both in person and with online presentations.
He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing '80s tunes loud enough to embarrass his family!
