From the Ashes

Imitating Postal Markings = Copyright Infringement
Submitted by Cheryl Keedy, Production Solutions

The client in this case was actually a consortium of environmental clients. The mail quantity was 500,000 names. The time frame was April 2000 through October 2000.

The carrier was 6 inches by 9 inches and flood-tinted with purple ink; the teaser copy read: Priority Mail URGENT Please Rush! The “Priority Mail” teaser copy appeared again on the back of the outer envelope; all teaser copy was printed yellow and white. The postage was First Class presorted indicia. There had been no concern from a production or marketing perspective regarding the design or that the teaser copy might have been a copyright infringement of the Priority Mail service offered by the U.S. Postal Service.