Nobody likes to fail. But when it comes to direct-mail efforts, lessons that arise from stunning failures often can lead to stunning success

By Margaret Battistelli Gardner

Had we contacted our Mailpiece Design Analyst in advance of printing the “Priority Mail” carrier, we could have avoided the cost of correction and the delayed mailing. It goes without saying that any mail-date delay has the potential to negatively affect the projected fundraising goals for a direct-mail campaign.