From the Ashes
Nobody likes to fail. But when it comes to direct-mail efforts, lessons that arise from stunning failures often can lead to stunning success — next time around.
It was a great direct-mail package: good writing, great design and a cool fundraising offer.
The Flop: The piece lost money. Quite a bit of it.
Important Fundraising Lesson Learned: When you try to raise funds for something your donors don’t associate you with, they just flat-out don’t give. No matter how cool your work is.
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