Nobody likes to fail. But when it comes to direct-mail efforts, lessons that arise from stunning failures often can lead to stunning success

By Margaret Battistelli Gardner

Do as Donors Do, Not as They Say
Submitted by Sue Woodward, Virilion

DMA Nonprofit Federation, DMAW and AFP conferences are always exciting and full of new marketing and fundraising strategies and tactics that you immediately want to run back to your office and try. I mean, they’re working for everybody else — so why not you?