Understanding Inspire

And occasionally, you get one that makes you go "hmmmm." Like "death calling" (worth mentioning because my phone had just started to ring as it popped up on the screen in front of me). Or "soul scream."

While I was trying to post a link to Facebook last week, this captcha appeared: "understanding inspire." My first thought was that it would have been cooler if it had said "inspire understanding." But next I thought about this magazine and its readers and the work you do. It's relatively easy to learn the mechanics of fundraising. But unless you truly understand your organization's mission and the collective heart of the people who would support it, you're not going to be a very effective fundraiser. That understanding will lead you to meaningful ways to inspire those donors to support your cause.