Are You Ready to Strike Out on Your Own?

FS: What mistakes do consultants make when first going into business for themselves?
LL: Not realizing that they need to be marketing their businesses, not understanding how to price their services, being reluctant to talk to “the competition” about how they are really doing.

SS: Many people think that if you’re an expert, you will make a good consultant. But it’s an equal mix of content knowledge, business know-how and client relations.