Nonprofit Online Marketing Benchmarks and Best Practices
On Monday, fundraising technology provider Convio released its 2011 Online Nonprofit Benchmark Study. FundRaising Success spoke with Dennis McCarthy, vice president of strategy and business practice at Convio, and consultant Andy Prince about the key findings from the study and what they mean for fundraisers.
Key findings
• Online is the fastest-growing fundraising channel for nonprofits. In 2010, Convio’s clients raised more than $1.3 billion online, up 40 percent from 2009.
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