Nonprofit Online Marketing Benchmarks and Best Practices

• The median growth rate in online giving was 20 percent. The median growth rate was 14 percent in 2009. Overall, 79 percent of organizations raised more in 2010 than 2009, while 21 percent saw a decline in online fundraising. All but three verticals (association and membership, public broadcasting stations, and team events) had a growth rate greater than 10 percent.