Nonprofit Online Marketing Benchmarks and Best Practices

Further, it’s easier for small organizations to market online.

“If you’re a very small nonprofit with maybe only a couple thousand supporters, it’s a whole lot easier to send out an e-mail campaign than it is to push out 2,000 letters,” McCarthy says. “So the scale really works in favor of a small organization for online media than it [does] for a large organization that can just as easily push out 200,000 pieces of mail.”