Nonprofit Online Marketing Benchmarks and Best Practices

• An increase in gift count drove fundraising gains. Of organizations that grew fundraising in 2010, 88 percent saw an increase in the number of gifts.

• Median donation size increased from $83.44 in 2009 to $91.94 in 2010.

• Online legislative advocate counts grew 20 percent.

• Advocacy continues to influence online donations. In 2010, 6.42 percent of advocates on file were also donors, compared to 5.97 percent in 2009.