Nonprofit Organizations Lead the Way in Social Media Adoption According to Society for New Communications Research Chair Dr. Nora Ganim Barnes and Eric Mattson of Financial Insite

This landmark study compares organizational adoption of social media in 2007 and 2008 by the 200 largest charities in the United States as compiled annually by Forbes magazine. The study provides the first longitudinal look at social media adoption among the nonprofit sector, and demonstrates that social media has become an extremely important component of the communications strategy for US charities.