Nonprofit Organizations Lead the Way in Social Media Adoption According to Society for New Communications Research Chair Dr. Nora Ganim Barnes and Eric Mattson of Financial Insite

“These organizations are demonstrating an acute, and still growing, awareness of the importance of Web 2.0 strategies in meeting their objectives,” said Barnes. “They have found a new and exciting way to win the hearts – and maybe even the dollars – of potential donors. For volunteers and donors looking to have a conversation online about particular aspects of the charity’s mission, this increased interaction can be significant. These nonprofits are clearly learning to use social media more effectively.”