Focus On: Merchandising: Show 'Em Your Wares
Nonprofit organizations that rely on catalogs and other retail vehicles to boose donations and further their missions can take some lessons from the for-profit world.
SWIF’s McCarthy goes considerably further, partnering with database services such as Abacus, Z24, The Preferred Network and iBehavior. All of these alliances work on the basis of submitting your house file and determining the affinity of various member-list segments (on a blind basis) to your catalog’s product offering. He also makes use of regional ZIP code and geographic modeling.
- Companies:
- F Curtis Barry
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