Focus On: Merchandising: Show 'Em Your Wares
Nonprofit organizations that rely on catalogs and other retail vehicles to boose donations and further their missions can take some lessons from the for-profit world.
“In the next few months, we’re testing our first kiosk in one of the stores to show all the places in Colonial Williamsburg where you can shop,” she adds. “We have also started an initiative where our historic trades products from the milliner, silversmith, brickmaker, blacksmith, cabinetmaker, etc. will be offered online.”
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- F Curtis Barry
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