Focus On: Merchandising: Show 'Em Your Wares

There are fixed and variable components to the advertising costs. The fixed cost to create a page includes the design, copy, models, photography, film, color separations, etc. Catalogs using in-house creative typically range from $1,300 to $1,900 per page, and catalogs using a creative agency can range from $2,000 to $3,500 per page. Many catalogs use a combination of in-house and freelance creative, adding up to costs of $1,800 to $2,200 per page.