Focus On: Merchandising: Show 'Em Your Wares
Nonprofit organizations that rely on catalogs and other retail vehicles to boose donations and further their missions can take some lessons from the for-profit world.
The variable costs, which include printing, paper, the assembly and binding process, list rentals, and postage, etc., are per-copy costs and vary depending on how many copies you print and mail.
Call center, fulfillment. Consulting firm F. Curtis Barry & Co.’s proprietary benchmarking studies of catalog companies have shown that the most cost-effective call center and fulfillment costs are typically 8 percent to 15 percent of net sales. For smaller entities, it’s important — and often difficult — to get costs under 20 percent of net sales.
- Companies:
- F Curtis Barry
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