Focus On: Merchandising: Show 'Em Your Wares
Nonprofit organizations that rely on catalogs and other retail vehicles to boose donations and further their missions can take some lessons from the for-profit world.
Net sales comparisons can vary widely based on average order. From a cost-per-order perspective, efficient companies average $8-$13 for fully loaded costs.
Front-end costs: Efficient order processing costs $3-$5 for data-entry and customer-service operations, including direct and indirect labor, benefits, credit processing, occupancy and telecom costs.
- Companies:
- F Curtis Barry
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