Focus On: Merchandising: Show 'Em Your Wares
Nonprofit organizations that rely on catalogs and other retail vehicles to boose donations and further their missions can take some lessons from the for-profit world.
Back-end costs: Efficient order processing costs $4-$7 for merchandise processing and fulfillment, including direct and indirect labor, benefits, occupancy and shipping materials. It does not include outbound shipping costs or an offset with shipping and handling revenue that varies widely between catalogs. When these are taken into account, they distort the picture of the cost of fulfillment between catalogs.
- Companies:
- F Curtis Barry
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