Focus On: Merchandising: Show 'Em Your Wares
Nonprofit organizations that rely on catalogs and other retail vehicles to boose donations and further their missions can take some lessons from the for-profit world.
The natural return rate for hard goods, home decor and jewelry can range from less than 2 percent to 9 percent depending on the category. Apparel, which achieves a much higher revenue per catalog, also has a much higher return rate of 10 percent to 15 percent. Add in shoes or other products with a more tailored, size-oriented or multiple-color SKU base — and apparel has an even higher return rate of 20 percent to 35 percent.
- Companies:
- F Curtis Barry
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